We had already built a website for this group called 802 Works a couple of years ago, so when they were expanding the group and wanted to target a couple of very specific niche areas 802 Event Wifi was born.
They wanted to have a brand tie in with 802 Works to make sure that they could capitalise on the original brand and its level of trust that it had gained over the years.
We actually ran several different reports, but the main one to help decide on a name was the keyword report. We chose one that most people were searching for and that covered all the niches they were targeting, so 802 Event Wifi was born.
The next challenge was to create a site that could benefit from responsive design as their new products were mainly focused on WiFi that would work mobile devices at events.
It has been a great success with them landing many large stadium clients.