People’s expectations of Search Engine Optimisation is that we techie guys can wave a magic wand and suddenly get lots of new visitors to a website. Find out why this is wrong!
We sent out an email newsletter for a client and I wanted to share the results & give you a tip to get yours to open better.
When it comes to choosing keywords we of course want to achieve the big keywords too, but most people don’t seem to grasp the concept of short term and long term strategies. they also don’t quite understand the value of low hanging fruit.